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Nightmare CEOs who contaminate PR programs
Now it's time for the dark side.
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Business catches podcasting fever
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Self-inflicted wounds
The PR industry continues to be its own worst enemy.
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Don't make these speaking program mistakes!
To improve your speakers program effort, avoid these 10 mistakes.
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Creating a smart news release approval process
Take control of your approval process before it controls you.
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Open Mike
Titillating tidbits from techland.
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Spear phishing
An e-mail spoofing campaign targeted at a specific organization with the aim of getting access to confidential data.
Usage: “With a little expert spear phishing, we should be able to access all the Wal-Mart executives' bank accounts and transfer their balances to PETA."
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