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CEOs who make PR programs great
I've collaborated with nearly 200 chief executive officers ... what jumps out is how few of them were great at making public relations programs better.
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Strategy & tactics - the difference explained
“Strategical” isn't a word, even if it was uttered by the current president of the United States.
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Make time for lead time - Part 1
Understanding how lead time works can give your company great results.
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Tips for tours
Press tours are more difficult than ever to orchestrate. Here are nine key items to consider.
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PLM: Designing everything but babies
This quarter's See Change column explores the world of product life cycle management.
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Better boilerplates
Boilerplate writers need to toe the line between adding just enough information to achieve their company’s goals, and trying to fit “War and Peace” at the bottom of their release.
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Choose your newswire
What wire service should you use? Understanding what you need and what your options are will help you make the best choice.
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Open Mike column
Titillating tidbits from techland
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Kopin success story: High tech's best kept secret unmasked
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Friendster
"Friendster" is the new "Google." Just as "googling" became synonymous with Internet searching, "friendster" is new slang born from the most popular of the new social networking services sweeping the Internet. A friendster is a person who someone meets or knows through the network.
Usage: While I don't have many friends in high places, I was able to find a friendster in the police department who could "fix" my speeding ticket for me.
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