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Helpful hints for crisis PR
On September 11th, American society was permanently altered. The tragedies in Washington and New York made an indelible impression on all our lives. Beaupre & Co. offers suggestions for managing public relations during the next weeks and months.
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High-tech PR in a low-down economy
The high-tech shakeout has forced PR firms to adjust
their approach to PR – from how to deal with media, to staffing patterns and service offerings. Now, firms must react properly to thrive, or go belly-up like their high-tech counterparts.
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Dynamic Messaging - Transforming Beaupre Clients
"What we've got here is a failure to communicate." - Cool Hand Luke (1967)
No wonder the media turns a deaf ear to PR messaging. The "messages" are usually sales pitches masquerading as news, or semantic cesspools brewed from overused buzzwords. It's the media's job to ridicule such tripe, not write about it.
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The Importance of Brand in a Slow Economy
In this period of economic unrest, is now the time to cut back on marketing and public relations? Marketing experts say absolutely not.
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Pitching venture capitalists?
Be sure your story is the one they want to hear.
It wasn’t too long ago that venture capitalists were willing to put big money behind technology companies short on experience. Today, securing venture capital is all about substance over style. And that means that private companies must tell the story that investors want to hear – and not the story the companies necessarily want to tell.
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Beaupre & Co. extends its deepest sympathies to those affected by the horrific events of
September 11.
Our thoughts and prayers go out to clients, colleagues, friends, and families who are experiencing tremendous loss and sorrow in the wake of this tragedy.
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