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Features
PR ROI
Measurement by Objectives
Although there are many techniques to measure PR, the key to success is starting with one fundamental Beaupre & Co. mantra: the more specific the objective, the more measurable the objective. At Beaupre & Co. we call our particular approach to specificity “Measurement By Objectives.”
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PR During a Recession
10 Tips to get your company through a tough time
Euphoria has been replaced with pragmatism. Hype is dead. So how do you keep your PR program on track? Here are 10 tips to get your company through a tough time.
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Straight Talk from the Editor
A Q&A with Larry Greenemeier, Associate Editor, Information Week
Ad pages are down and magazines are much thinner. Editorial departments are covering what they want, but in less space. We spoke with Larry Greenemeier at Information Week and gathered insights into current media trends.
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Customer Goldmining
Digging for the golden nuggets
The company that knows, understands and cares about its customers wields the ultimate competitive advantage: loyalty. Customer loyalty in turn creates one of the most important business benefits: positive word of mouth. This kind of validation also creates belief, the kind that persuades media that a company is genuinely newsworthy. It’s a very simple formula: Got customers? You get media coverage. No customers? No coverage.
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Retiring tired buzzwords
Putting high-tech jargon out to pasture.
There are dozens of websites dedicated solely to shaming our industry's communicators into vanquishing lame tech-speak. What our industry sorely needs is a return to the art of "plain speaking."
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