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Features
High-tech PR in a low-down economy
The high-tech shakeout has forced PR firms to adjust
their approach to PR – from how to deal with media, to staffing patterns and service offerings. Now, firms must react properly to thrive, or go belly-up like their high-tech counterparts.
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Dynamic Messaging - Transforming Beaupre Clients
"What we've got here is a failure to communicate." - Cool Hand Luke (1967)
No wonder the media turns a deaf ear to PR messaging. The "messages" are usually sales pitches masquerading as news, or semantic cesspools brewed from overused buzzwords. It's the media's job to ridicule such tripe, not write about it.
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The Importance of Brand in a Slow Economy
In this period of economic unrest, is now the time to cut back on marketing and public relations? Marketing experts say absolutely not.
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Pitching venture capitalists?
Be sure your story is the one they want to hear.
It wasn’t too long ago that venture capitalists were willing to put big money behind technology companies short on experience. Today, securing venture capital is all about substance over style. And that means that private companies must tell the story that investors want to hear – and not the story the companies necessarily want to tell.
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Pitching Online Media
So you don't have a 100mph fastball? Well, you can still pitch stories like Pedro Martinez does baseballs. Learn how to tailor your pitches for online media.
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