Seven social media lessons from Nestle's reputation crisis
If a company still doesn’t “get” how social media has changed the rules of branding by empowering consumers, look no further than the ongoing Nestle firestorm. [More]
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Visiting Edward L. Bernays -- Actions speak louder than words
Bernays – the father of public relations – would have loved social media. [More]
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Our planet's situation: 'crisis' or 'quest'?
The persuasive power of words: “climate crisis” or “energy quest?” Tips for more effective messaging to empower social change. [More]
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Toyota should meet recall questions with big doses of transparency
Toyota has become the latest case study on the value of openness and danger of evasiveness. [More]
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Beware of broadcast media coverage scams
If it costs money, it isn’t real. [More]
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