Bruce Springsteen and tech innovation
The PR industry is undergoing an historic transformation. We're all learning new things, experimenting and getting better. Like Bruce said, "No retreat, no surrender." Read more.
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10 lessons from Carol Cone on cause branding
How can B2B companies help make the world a better place? Here are 10 lessons from the “mother” of cause branding. Read more.
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American Gangster and the tech industry quotes game
We play the quotes game in the PR and technology industry. If you don’t have any customers (and sometimes industry analysts) to validate your story, then you may not have a story, period. Read more.
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What do you do for work?
Thirty-plus years into this business and I still chuckle when people ask me this question. Read more.
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Bond with your bloggers!
Anyone can become a blogger. The impact of an ardent voice on a company’s brand reputation can be instant, widespread and profound. Read more.
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